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Privatization at Colleges and Universities
How to Manage the Contractors
Privatizing Campus Housing
Presented By:
Linda Anderson
Greg Strickler
ANDERSON STRICKLER, LLC
1055 Thomas Jefferson St. NW
Washington, DC 20007
March 9-10, 1998
© ANDERSON STRICKLER, LLC 1998
- PRIVATIZATION PRIMER
- Definition of Privatized Housing
- The decision by an institution to contract or outsource with a private vendor to develop
and/or manage an auxiliary campus function that is traditionally maintained by a
department(s) within its function.
- Since traditional functions vary with size and capacity of an institution, any or all of
the following functions could be privatized:
- Planning
- Programming
- Design
- Construction
- Financing
- Ownership
- Management
Reasons for
Privatizing

Student preferences
- Want "residential" facilities and freedom
Needs of non-traditional age students
Administrative demands
- Eliminate development and operating costs of new
housing
- Avoid development and operating risks
- Continuation of a trend
- Improve retention and recruitment with upgraded
facilities
State government demands
- Funding levels
- Enrollment pressure
- Regulatory constraints
Profile of Colleges and
Universities That Have Privatized
The general profile is of a public institution
located in the south or southwest. Further, institutions that privatize are not primarily
residential campuses.

- Large schools or systems tend to privatize to
accomplish a specific or unique goal
- Smaller schools privatize for lack of
capitalboth human and monetary
- Major Players in Privatized Housing
- Firms tend to fall into one of three categories, but
some do it all
- Consulting: planning, programming, program management
- Development: design, construction, financing,
operations
- Management: operations and residence life programming
- Profiles of Participating Firms
- National developers/managers with single product
- National developers with "customized"
product
- Local developers without specific skills in student
housing
- Development teams assembled to address specific
projects

- PROJECT DELIVERY ALTERNATIVES
The approach to project delivery varies with the
degree of involvement of the private sector. As private sector participation increases,
the greater control the developer will have over the development process. As will be
discussed later, control, risk and return go hand-in-hand.
- Perspective on Risk, Return, Control
- University project
- Risk: Moderate
- Return: High
- Control: High
- Fully privatized project
- Risk: Low
- Return: Low
- Control: Low
- Nonprofit corporation
- Risk: Low
- Return: High
- Control: Moderate
- Traditional Delivery
- Basic description: University contracts directly
with A/E and GC and controls each step of the design and construction process; linear
process to satisfy requirements of each phase before proceeding to the next.

- Reasons for use:
Familiar approach used by
universities, typically mandated for public institutions; tax-exempt financing available
when institution employs this approach.
- Basic structure:
Theoretically design/bid/build;
frequently design/bid/redesign/re-bid/build; management by university
- Disadvantages:
Time consuming, costly,
adversarial.
- Privatized Development
- Basic description: Land is leased to private
developer, who designs, finances, builds and operates the project; returns and minimum
control of project by university through ground lease.

- Reasons for use:
Fast delivery required and/or
lack of in-house expertise, funding capacity or operating experience.
- Comparison of traditional and privatized methods:
Aspect |
Traditional |
Privatized |
| Development |
| Housing Style |
Covers full range from
traditional dorms to apartments that vary with campus needs and design |
Pre-designed apartments
with only limited elevations and exterior changes possible |
| Structure |
Covers full range from
garden-style, to mid-rise to high-rise |
Typically garden-style
apartments |
| Quality |
University specifies
quality level |
University only has
indirect control of quality, useful life of building typically only for length of lease |
| Programming / Planning |
Programming and
planning can take up to three years |
Programming / planning
can take as little as two months for pre-designed product |
| Construction Period |
Construction can take a
year or more for higher-end product |
Construction can take
as little as 6-8 months for lower-end product |
| Direct Project Costs |
Typically higher
because of procurement process and other regulations |
Typically lower than
university costs |
| Indirect Projects Costs
/ Overhead |
University does not
account for indirect costs such as staff time and marketing, thereby understating true
cost of the project |
Included in
developers budget |
| Development Risk
(lawsuits, etc.) |
Borne by university |
Borne by developer |
| Delivery Risk |
Borne by university |
Typically borne by
developer |
| Financing |
| Net Revenues |
Retained 100% by
university |
Split between
university / developer (typically 50 / 50) |
| Debt Financing |
Provided by University;
if available, tax-exempt financing results in lower cost of funds |
Provided by developer;
if financing is taxable, cost of funds is higher |
| Equity |
To the extent equity is
required, little or no return on funds necessary |
Market rate of return
required |
| Taxes |
Not assessed against
project |
Usually assessed
against leasehold improvements |
| Occupancy Risk |
University at risk |
Typically, university
at some risk |
| Management |
| Housing Experience |
Larger, established
universities may have experienced in-house staff; smaller universities may not |
Typically extensive,
either in student housing or in developing / managing housing in a particular market |
| Educational Mission |
University balances
educational mission with fiscal concerns |
Developer focuses on
bottom line of project |
| Campus Culture |
University creates and
maintains |
Developer may not be
required to address significance and impact of campus culture |
| Budgeting |
Controlled by
university |
Input from university,
but controlled by developer |
| Rental Rates |
Set by university |
Set by developer, may
be restricted |
| Residence Life |
Provided by university |
Typically provided by
developer at a minimized level as required |
| Staffing |
Controlled by
university |
Input from university,
but controlled by developer |
| Maintenance and Repair |
Controlled by
university |
Input from university,
but controlled by developer |
| Specialized Operations |
University responsible
for operations not central to the housing program, such as married student housing,
faculty/ staff housing, day care centers, and Greek housing |
Developer may also
assume responsibility for one or more specialized operations |
| Responsibility for
Students |
Parents consider
university responsible |
Parents consider
university responsible |
- Description of common ground lease terms
- Term:
25 to 50 years
- Rent:
Base rent (nominal) plus a percentage
- Occupancy Guarantee:
Minimum beds or revenue level
- Ownership:
Improvements typically owned by
developer for term of lease, except FF&E, which is always owned by developer
- Development:
Design reflects
"preference" of university, but developer has control; financing by developer
- Management/Operations:
Governed by
university/developer committee with predetermined tie-break authority; day-to-day
operations are developer responsibility; developer or university may provide residence
life programming
- Option to purchase:
Buy-out during term possible
at appraised value or outstanding debt plus cash flow; university typically has right of
first refusal if developer wants out
- Right of first refusal:
Developer often has right
to do any additional development on campus; may be unenforceable, but eliminates
complications when occupancy guarantees are in place
- Other:
Free rooms for RAs, data
communications, etc. may be required of developer; if purchased from university, must be
at market rates
- Variations
- Ownership of improvements stays with university (UMCP)
- Development by private developer, but operations are
by university (Wright State)
- Track record
- Housing directors are basically pleased with results
- Residence life operations have fallen short of
universities expectations, but still better than off-campus alternatives
- Financial returns to the university have been
consistently disappointing, generally because of occupancy rates lower than projected
- Nonprofit Corporation
- Basic description: Hybrid that establishes a
nonprofit foundation as the developer, owner and manager of the project

- Reasons for use (when permitted by state law):
- University maintains some control over the development
and operation of the project
- Operates "off balance sheet" and
outside of state procurement regulations
- Lower cost due to tax-exempt status
- Basic structure
- Site is leased to the foundation with term similar to
financing
- Foundation retains development team to design,
finance, construct and operate the project
- University contracts could be with a developer or
development manager who provides all services, or university could contract with
individual firms directly for each service
- Agreements between foundation third party operators
are limited (e.g., 3 years with 2-one year extensions possible)
- Variations
- Independent foundation: may be tax-exempt, but
university loses control of operation
- Research shows that these arrangements are not as
successful as a university-affiliated foundation
- Track record
- Affiliated-foundations have been largely successful
- Unaffiliated-foundations, though few, have been bought
out by the university
- Comparison of traditional, privatized and nonprofit
forms
- Traditional approach, university has:
- Sufficient excess financing capacity to commit to
student housing
- Expertise and desire to develop and manage student
housing
- Time and budget for a protracted development process
- Lower division students who are in greater need of
university-sponsored programming and oversight
- Privatized approach, university
has
- Limited or nonexistent capacity to finance the project
- Little or no preexisting housing or housing management
experience
- Upper division and graduate students who desire
housing with more freedom and less oversight by the university
- Hybrid 501(c)(3) approach, university has:
- Administrative expertise and desire to oversee the
process and operation of the foundation
- Need to accomplish off-balance sheet financing without
losing all control of the project,
- Need or desire to maximize the value of the project
(i.e., cash flows, rent levels, construction quality level, debt service can be varied to
meet financial goals of housing system)
- Desire to privatize only part of the development/
management process
- Statutory authority and tax-exempt foundation to
implement the project with this approach
- Privatization Decisions
- Simple Decisions
- When an institution must privatize
- When housing is required within a year
- When there is no other way to finance housing
- When the state has mandated that privatization be used
whenever possible
- When the cost of developing and operating housing in
the traditional manner is too expensive
- When an institution should not privatize
- When privatization mechanism of a ground lease is
directly prohibited
- When traditional means of housing development and
operations have already been successfully established
- When tax-exempt, state-supported financing is
plentiful and relatively inexpensive
- Complex Decisions: Factors That Influence The Decision
- Factors that favor privatization
- Affordability:
Institution has difficulty
developing and operating affordable, self-supporting housing facilities
- Mandate:
Privatization enjoys the support
(political and direct) of the state, the university system and the president and board of
the institution
- Demographics:
Housing is for upper division and
graduate students
- Auxiliary status:
Housing is treated purely as an
auxiliary function or as the satisfaction of the basic need for shelter
- Origination:
Campus has been traditionally a
commuter campus, and housing is being introduced for the first time
- Demand:
There is a waiting list for housing by
returning students, and the a Comprehensive Housing Plan demonstrates the need for housing
- Red Tape:
State procurement regulations are
particularly burdensome
- Factors that discourage privatization
- Fit:
Products available by developers do not fit
in the campus plan
- Culture:
Culture of a privately operated facility
is at odds with the culture of the existing housing
- Control:
Institution wishes to have absolute
control over the development and/or management of the project
- Quality:
Desired quality of housing exceeds that
which can be profitably provided by a developer
- Affordability:
Not financially feasible for a
developer to develop the project
- Uncertainty:
Demand for new housing is neither
present nor sure to materialize
- Need for cash:
Institution believe that
privatization is a means for improving cash flow in the near term
- Attitude:
Privatized project would be adamantly
opposed by whomever is responsible for the project
- Space:
No appropriate site available for a
privatized project
- Attitudes Toward Privatization
- Supporting arguments
- Common sense:
it is the right product or the only
way to make it happen
- Risk:
least developmental and operational risk to
the institution
- Expertise:
allows school to concentrate on what it
does best and avoids developing expertise in house
- Convenience:
better product and service for upper
division students preparing to enter the "real world"
- Criticisms
- Quality:
To be profitable, an otherwise comparable
privatized project would have to be built to lower quality standards
- Residential life:
Inappropriate for lower division
student, who are unprepared for freedom of privatized facility
- Campus culture:
Private developer as a long-term
partner is antithetical to nonprofit culture of a campus
- Money:
Promised cash flows have yet to materialize
- Decision Matrices


- IMPLEMENTATION ISSUES
- Comprehensive Planning
- Privatization should be undertaken only within the
context of an overall plan for its student housing system, which considers the mission of
student housing and the interdependencies of operating more than one housing system.
- Economics of revenue-generating project
- (Revenue Operating Cost) = Net Operating Income
- Net Operating Income ® Debt Capacity ¦ (P, i, n)
- (Debt Capacity Existing Debt) ® Type and
quality of project
- Market-driven Planning Model

- Project Initiation
- Kick-off session
- Document requests
- Mission and Goals
- Interviews with stakeholders
- Visioning work session
- Document reviews
- Existing Condition Audits
- Operations analysis: Operating Costs
- Staff interviews
- Operating trend analysis
- Peer analysis
- Overhead analysis
- Market analysis: Revenue Potential
- Focus groups
- Off-campus market analysis
- Peer institution analysis
- Enrollment trend analysis
- Facility analysis: Capital Costs
- Deferred maintenance review
- Life-safety review
- Renovation and adaptation analysis
- Debt capacity analysis
- Conceptual Solutions
- Program development
- Concept development
- Market Confirmation
- Student survey
- Demand analysis
- Rent sensitivity
- Concept refinement (Go to 7.)
- Financial Model
- Development budgets
- Scenario development
- Financing options
- Ownership options
- Comprehensive Plan
- Analysis summary
- Master plan of capital projects
- Strategic plan
- Capital budgets
- Operating pro forma
- Ownership structure
- Management structure
- ScheDule and phasing options
- Implementation Plan
- Financing Structures
- Objectives
- Obtain the lowest cost of capital
- Finance as much of the project as possible without
equity contribution
- Minimize the risk to the university
- Maximize the universitys financial return
and flexibility
- Maximize the universitys control over the
project
- Taxable long-term debt
- Use: For developer-financed projects
- Characteristics
- May be rated or un-rated
- Highest interest rates
- Greatest flexibility
- Secured by a mortgage, pledge of revenues and
covenants
- Tax-exempt bonds
- Use: For projects financed either through the
university or a foundation
- Characteristics
- May be rated or unrated
- Lowest interest rates (200 basis points or more than
taxable)
- Less flexibility
- Secured by a mortgage, pledge of revenues and
covenants
© Copyright
1997-98 Anderson Strickler, LLC
Design by Coleman Design Group, Inc.
Maintained by Mark Brailsford
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